START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.ለምን ጀምር በዓለም ላይ ከፍተኛ ተጽዕኖ ያሳደሩ መሪዎች ሁሉም የሚያስቡ፣ የሚያደርጉ እና የሚግባቡ መሆናቸውን ያሳያል። ይህ ደግሞ ሁሉም ከሚያደርጉት ተቃራኒ ነው። ሲኔክ ይህንን ሀይለኛ ሃሳብ ወርቃማው ክበብ ብሎ ይጠራዋል፣ እና ድርጅቶች የሚገነቡበት፣ እንቅስቃሴዎች የሚመሩበት እና ሰዎች የሚነቃቁበትን ማዕቀፍ ያቀርባል። እና ሁሉም የሚጀምረው በ WHY ነው።
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